KCFI Wins Seven Anak TV Seals at the Anak TV Seal Awards 2025
By Rebelyn Beyong
MAKATI CITY — The Knowledge Channel Foundation Inc. (KCFI) solidified its status as the premier provider of educational media in the Philippines, bringing home seven Anak TV Seals at the Anak TV Seal Awards 2025 held on December 2 at The Peninsula Manila. In a ceremony celebrating television that prioritizes the welfare and development of the Filipino children, KCFI stood out for its diverse lineup of shows that seamlessly blend academic learning with essential Filipino values. While the event honored various personalities and networks, Knowledge Channel’s victory highlighted the power of collaborative educational broadcasting.
A promise to Filipino families
KCFI President and Executive Director Rina Lopez described the recognition as a renewal of a vow made to the viewing public. "Anak TV Seal is more than an award. It's a promise," Lopez stated in her acceptance speech. "A promise to families, to the Filipino people, that our children will continue to watch safe, enriching, and values-driven programs."
Lopez expressed gratitude to the Anak TV Board and jurors, led by President Elvira Yap-Go, for "championing child-sensitive media," while emphasizing that the mission requires continuous effort. "I'd like to encourage everyone—while this is a very good initiative, we need to work harder for our children and for our country, that we bring the values [and] inculcate the values through stories and through role modeling," she added.
A victory for collaborative learning
This year’s winning roster for Knowledge Channel underscores the foundation's successful strategy of partnering with government agencies, corporate foundations, and cultural commissions to produce specialized content. Seven distinctive shows received the Anak TV Seal, each addressing specific gaps in the current education curriculum:
"AgriKids" (Partner: Department of Agriculture - Agricultural Training Institute or ATI): Targeting Grades 3–5, this series simplifies complex agricultural concepts. By covering topics like soil science and farming facts, it aims to spark a renewed interest among the youth in the country's agricultural sector.
"EcoPlay" (Partner: Unilever-Breeze): A unique integration into the Physical Education (PE) curriculum, this show revives traditional Filipino games or Larong Pinoy. Geared toward Grades 4–6, it teaches physical fitness alongside critical soft skills like resilience and sportsmanship.
"Estudyantipid" (Partner: BPI Foundation): Addressing the need for financial literacy, this series for high school learners uses drama and relatable scenarios to teach money management. It equips the youth with skills in saving, budgeting, and avoiding financial scams.
"Kasaysayan TV" (Partner: Justice Cecilia Muñoz Palma Foundation): While a long-running staple in history education, this specific winning entry featured a special episode on the life of Justice Cecilia Muñoz Palma. It highlighted her legacy as the first female Supreme Court Justice and a key figure in the 1987 Constitution, serving as an inspiration for civic consciousness.
"Payong K-Lusugan” (Partner: Unilever-Domex): A vital health and hygiene series, this program educates children on proper sanitation habits to prevent disease, with a specific focus on toilet hygiene.
"Siklo ng Enerhiya" (Partner: Department of Energy): An animated science series that breaks down how electricity reaches homes, the different sources of energy, and the critical importance of energy conservation.
"Wikaharian" (Partner: National Commission for Culture and the Arts or NCCA): Recognized for its cultural impact, this animated series is designed for Grades 1 and 2 learners. It tackles beginning reading in Filipino, using engaging stories to not only improve literacy but also instill a deep appreciation for Filipino arts, culture, and values.
Lopez acknowledged these collaborations, thanking the teams and partners for "putting learning and values at the heart of every story."
Championing child-friendly media
The Anak TV Seal is a seal of good housekeeping in Philippine television, awarded to programs voted by teachers, parents, and professionals as having child-friendly and child-sensitive content.
In her opening remarks, Yap-Go reminded the audience of their role in guiding the next generation. "The Anak TV seal tells and helps [parents] identify what their children can watch to ensure that values and virtues are learned, and a discerning mindset is developed," she said. She noted that the seal symbolizes excellence in media that prioritizes the welfare of children, inviting the industry to "experience the magic of Christmas... as we honor the champions of children's television."
Anak TV is an organization that promotes television literacy and child-sensitive, family-friendly programming in the Philippines. Now in its 26th year of awarding programs that promote quality media consumption among children, and uniting industry leaders to create content that inspires, strengthens and empowers Filipino children to become the changemakers of tomorrow.
For Knowledge Channel, it is a testament to the enduring relevance of educational television and as it looks toward the future, the foundation remains steadfast in its goal. "We renew our commitment to keep creating content that uplifts and to keep expanding access so every Filipino child can learn wherever they are," Lopez concluded.