By John Maverick Morales
Last October 17, 2026, KCFI, in partnership with BPI Foundation, Inc. (BPIF) Enterprise Development and Livelihood and Special Projects Unit, hosted the Learning Conference (LearnCon) titled “Digital Entrepreneurship: Building an Entrepreneurial Mindset Through Effective Online Selling.”
“It is our commitment to enable underserved communities, public institutions with financial knowledge and access to spur responsible and sustainable growth and progress for Filipinos. Napakaganda pong pagkakataon ang magkakasama tayo ngayong hapong ito,” said BPIF Executive Director Reginald Andal.
Reginald Andal, Executive Director, BPI Foundation.
“For our teachers, this is also an opportunity to bring entrepreneurship to life in your classrooms, to help learners learn how their ideas and skills can solve problems and create value,” said Knowledge Channel Foundation, Inc. (KCFI) President and Co-Founder Rina Lopez as she opened the conference before educators, parents, learners, and aspiring business owners.
Rina Lopez, President and Co-Founder, Knowledge Channel Foundation, Inc.
From Spotting Opportunities to Making Smart Decisions
Ms. Janette Toral, founder of DigitalFilipino.com, led the first module, Spot-Decide: Recognizing Opportunities and Making Smart Business Decisions. Ms. Toral is one of the country’s pioneers in e-commerce and an advocate for Republic Act No. 8792, the E-Commerce Act of the Philippines, which earned her the title “Mother of the Philippine E-Commerce Law.”
Janette Toral, Founder of DigitalFilipino.com.
Her session started with SPOT, covering how to identify opportunities from market needs, understand customers and target markets, and choose suitable products or services. Under DECIDE, she discussed basic costing, pricing, and financial planning, as well as an introduction to business registration. She also presented the programs of the Department of Trade and Industry and the support available through Negosyo Centers to serve as one-stop help desks for aspiring and existing entrepreneurs. These centers assist with business registration and advisory services and provide information on financing and market access, making it easier for small businesses to formalize and grow.
Selling Where the Customers Are
Continuing to share her expertise, Toral led the second module, titled Sell: Presenting and Selling Your Offer Online.
Janette Toral, Founder of DigitalFilipino.com.
The session covered SELL: how to choose an online selling platform, create and present products, and use digital marketing strategies. This module asks the question: “Can the customer understand, trust, and act on the offer?”
It also tackled customer engagement, online transactions, and the requirements for operating an online business. Ms. Toral then showed how these strategies apply to actual products and services, with emphasis on responsible practices in online marketplaces.
Juvylyn S. Reniva, Associate Director, BPI Foundation.
BPIF Associate Director Juvylyn S. Reniva presented their BPIF’s programs for micro, small, and medium enterprises (MSMEs) and livelihood initiatives in the Philippines, followed by an interactive online activity led by her team.
Building Ethical Digital Citizens and Responsible Entrepreneurs
In Module 3, Act Responsibly: Using Knowledge Channel Resources to Develop Ethical Digital Citizens and Responsible Entrepreneurs, Mrs. Amalia C. Solis, Education Program Supervisor for Araling Panlipunan at the Schools Division Office of Manila, led the session.
Amalia C. Solis, Education Program Supervisor for Araling Panlipunan, Schools Division Office of Manila.
The module showed how Knowledge Channel resources can be used to develop ethical digital citizens and responsible entrepreneurs through video-based discussions and guided reflection. As such, she discussed responsible online behavior and the impact of digital actions on one’s reputation, then turned to risks such as online scams, fraudulent transactions, and misleading information.
She also covered protecting personal information and digital identity, and applying ethical decision-making in online transactions, content creation, and digital communities. The session closed on values-based entrepreneurship: honesty, accountability, respect, and responsible use of technology.
The LearnCon gave participants more than tips on selling online. For aspiring entrepreneurs, it laid out a practical path from finding an opportunity to running a business responsibly. For educators, it offered CPD points and classroom ideas on entrepreneurship, financial literacy, and digital citizenship.
A business starts with meeting a real need and that honesty matters as much as sales. For small businesses and communities, it opened doors to DTI programs, Negosyo Centers, and BPIF’s MSME support.
To learn more about upcoming LearnCons and other learning resources, visit knowledgechannel.org and follow both Knowledge Channel Foundation, Inc. and Knowledge Channel on Facebook, YouTube, TikTok, Instagram, and X.