Knowledge Channel and WeatherPH ink Partnership anew

by Kassandra Flores and Elline Manalo | October 4, 2019

For broader information dissemination on Philippine weather forecast and awareness, Knowledge Channel Foundation, Inc. (KCFI) and Weather Philippines Foundation, Inc. remained as partners to provide multimedia materials for learners since 2018.

KCFI and WeatherPH sealed another partnership for the production of three different five-minute animated videos which aim to teach students disaster-awareness and resiliency that can be done in times of unexpected catastrophes.

From left to right: Amy Melissa Chua – Communications and Engagement Manager of WeatherPH, Maribeth Marasigan – First VP and COO of WeatherPH, Rina Lopez Bautista – President and Executive Director of KCFI, Christian Gaite – Manager for Transmedia of KCFI. (Photo by Azrael Gonzales)

Signing the Memorandum of Agreement were Ms. Rina Lopez-Bautista, Knowledge Channel Foundation President and Executive Director, Christian Gaite, Manager for Transmedia and for WeatherPH, Ms. Maribeth Marasigan, Vice President and Chief Operating Officer and Ms.Amy Melissa Chua, Communications and Engagement Manager.

The videos will fall under the Science and Health curriculum block and will benefit both students and teachers by promoting innovation for quality education.

Last year, KCFI and WeatherPH partnered in delivering numbers of weather education videos to students and teachers through KCH’s YouTube channel and other platforms. 

With KCFI’s reach, WeatherPH tapped the foundation to broadcast #WeatherWiserKnba? and Weather Wizards, promoting public consciousness during calamities. These videos are carried in the portable media libraries and are distributed to Knowledge Channel-connected schools.

Founded in 2012 by the Aboitiz Foundation and UnionBank, WeatherPH is a multisectoral initiative that aims to provide Filipinos with a premier weather sensing and forecasting system and  advocates to provide local governments and communities with free, accurate, and localized weather information for a timely response to severe weather conditions and has now expanded to include the optimization of weather knowledge for socio-economic growth and progress.

About Knowledge Channel Foundation Inc.

Knowledge Channel Foundation, Inc (KCFI) is a non-government, not-for-profit organization that works to help uplift the life of the Filipino through media and technology. Specifically, it develops and distributes curriculum-based multimedia learning resources (such as videos, games, session guides, etc.) for preschool, K-to-12, and the Alternative Learning System, online, on-demand, and on-air via the Knowledge Channel shown in the various platforms of the Philippines’ leading media and entertainment company, ABS-CBN Corporation, such as ABS-CBN, ABS-CBN TVplus, and SKYcable. It also implements professional development programs for teachers and education leaders.

Since 1999, KCFI has been transforming classroom experiences into unique and engaging learning journeys.