KCFI joins ABS-CBN in serving with love on Independence Day

from ABS-CBN Corp Comm | June 12, 2019

Knowledge Channel Foundation, Inc. (KCFI) joined ABS-CBN in cementing its commitment to serve Filipinos with love on the Philippines’ 121st year of independence with a special commemorative flag-raising ceremony airing on Wednesday (June 12) after “Umagang Kay Ganda.”

The event pays tribute to the resilient spirit of the Filipino even in the face of hardship, tragedy, and calamity. It also recognizes and celebrates the individuals who have stood with ABS-CBN to extend help to millions of Kapamilyas in need through the company’s various public service efforts over the past 65 years.

In his speech, ABS-CBN chairman Mark Lopez thanked all the donors, partners, and volunteers who shared ABS-CBN’s mission to be of service to Filipinos since the beginning.

“Together we help children have better nutrition, access to education, and freedom from abuse, and help parents have access to more livelihood opportunities and better health. In times of tragedy, we stand together to help our fellow Filipinos through our rescue, relief, and rehabilitation efforts. We also take care of our forests, our seas, and our lands for future generations. To the best of our abilities and with the help of our kababayans, we will continue to help Filipinos achieve their dreams for the next 65 years because every Filipino is a Kapamilya,” said Mark.

Viewers can also help fellow Filipinos achieve the dreams of every Filipino family through advocating environment and safety, children’s rights and education, and livelihood and health. Leading the pledge on Independence Day are ABS-CBN president and CEO Carlo Katigbak, together with ABS-CBN Integrated News and Current Affairs head Ging Reyes, ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI) managing director Susan Afan, and KCFI president and head of the education arm of ABS-CBN Integrated Public Service, Rina Lopez Bautista.

Hosted by “TV Patrol” anchors Noli “Kabayan” De Castro and Bernadette Sembrano, the ABS-CBN Flag-Raising ceremony will feature the world-renowned singing group TNT Boys, who will lead the singing of “Lupang Hinirang” and perform a new song by National Artist Ryan Cayabyab alongside singing group The Company. Students from Bago Bantay Elementary School were also invited to represent over 5 million Filipino children in more than 8,000 schools that have been beneficiaries of Knowledge Channel in the past 20 years.

The flag-raising ceremony has been an annual tradition in ABS-CBN, where employees and staff from the company’s various regional stations in the country, news bureaus abroad, and subsidiaries participate.

United in white. Kapamilya employees gather at the Dolphy Theater for the flag raising ceremony. (Photo courtesy of ABS-CBN Corp Comm)

About Knowledge Channel Foundation Inc.

Knowledge Channel Foundation, Inc (KCFI) is a non-government, not-for-profit organization that works to help uplift the life of the Filipino through media and technology. Specifically, it develops and distributes curriculum-based multimedia learning resources (such as videos, games, session guides, etc.) for preschool, K-to-12, and the Alternative Learning System, online, on-demand, and on-air via the Knowledge Channel shown in the various platforms of the Philippines’ leading media and entertainment company, ABS-CBN Corporation, such as ABS-CBN, ABS-CBN TVplus, and SKYcable. It also implements professional development programs for teachers and education leaders.

Since 1999, KCFI has been transforming classroom experiences into unique and engaging learning journeys.