Knowledge Channel Inks MOA with theAsianParent PH

Users of theAsianparent Philippines app, which has a community of over half a million Filipino parents, can now enjoy fun learning and curriculum-based videos at home as Knowledge Channel Foundation Inc. (KCFI) partners with theAsianparent, the number one content and community web and app platform for parents in Southeast Asia, strengthening the foundation’s commitment to improving distance learning in the country during the pandemic.

Forty videos developed by Knowledge Channel for early childhood education, covering preschool to first grade, which include excerpts from children’s show “ATBP,” and shorts “Musikantahan” and “Kwentoons,” will be housed in theAsianparent Philippines app and website.  

theAsianparent supports families in 12 countries, including the Philippines, in their journey to parenthood and fostering their children’s development through various content. It is the fastest and largest growing online parenting community in the Philippines, with over 3 million visits and 12 million page views per month, 820,000 parents in its social network, and over 520,000 app downloads. 

“This partnership with theAsianparent is very timely for several reasons. The parents have now become the teachers at home while children and teachers are unable to return to face-to-face classes. There is also an urgent need to support early childhood education that has been a little bit neglected and is certainly feeling the effects of the pandemic,” Edric Calma, Director of Operations of KCFI, said during the virtual contract signing event. 

“There is an ongoing shift towards traditional learning. theAsianparent is the perfect partner for KCFI in addressing these three challenges. I believe that our parents need to have more access points in downloading and using our video lessons aside from our usual on-air, online, and offline platforms. While daycare centers are closed, your app can serve as a way for young kids to continue learning from their homes with their parents,” Calma added. 

For theAsianparent Philippines’ General Manager Frances Ang, not only is the partnership timely to expand the reach of their content to more households, it also enables them to contribute to Knowledge Channel’s advocacy in building a brighter future for Filipino children. 

“Together, we will be able to reach out to more Filipino families through our content and our multiple platforms. In this unprecedented time, access to high-quality education is a big challenge to all families, given that face-to-face learning has to be put on hold. Our goal through this partnership is to be able to supplement and make these learning sessions more accessible for every Filipino child,” Ang said.  

She also said that through theAsianparent Philippines mobile app, kids will have access to educational videos created by the Knowledge ad-free.   

To access these video lessons from Knowledge Channel on theAsianparent Philippines, download its official app on the Apple App Store or Google Play Store, or visit its official website at ph.theasianparent.com

Filipino version  

Mahigit sa kalahating milyong users ng theAsianparent Philippines app ang makapanonood ng masasayang educational videos kasama ang mga anak nila sa kani-kanilang mga tahanan matapos makipag-ugnayan ang Knowledge Channel Foundation Inc. (KCFI) sa international tech at digital publishing company Tickled Media Pte. Ltd., na mas pinaigting pa ang misyon nitong palakasin ang distance learning sa bansa ngayong pandemya. 

Nasa 40 videos ang inihanda ng Knowledge Channel para sa mga batang nasa preschool hanggang unang baitang, kabilang ang ilang clip mula sa children’s show “ATBP,” at shorts nitong “Musikantahan” at “Kwentoons” na mapapanood sa theAsianparent Philippines app at website. 

Kilala ang theAsianparent Philippines bilang isa sa mga pinakamabilis lumago at pinakamalaking online parenting community sa Pilipinas, na may mahigit 3 milyong visits at 12 milyong page views kada buwan, 820,000 na magulang sa parenting network nito at may mahigit 520,000 app downloads—na layong umagapay sa mga magulang sa pagbuo ng kanilang pamilya at umalalay sa paglaki ng kanilang mga anak sa pamamagitan ng mga content nito.   

“This partnership with theAsianparent is very timely for several reasons. The parents have now become the teachers at home while children and teachers are unable to return to face-to-face classes. There is also an urgent need to support early childhood education that has been a little bit neglected and is certainly feeling the effects of the pandemic,” saad ng Director of Operations ng KCFI na si Edric Calma sa virtual contract signing event. 

“There is an ongoing shift towards traditional learning. theAsianparent is the perfect partner for KCFI in addressing these challenges. I believe that our parents need to have more access points in downloading and using our video lessons aside from our usual on-air, online, and offline platforms. While daycare centers are closed, your app can serve as a way for young kids to continue learning from their homes with their parents,” dagdag ni Calma. 

Para naman sa theAsianparent Philippines General Manager na si Frances Ang, angkop din ang pakikipag-ugnayan nito sa KCFI hindi lamang para mapalawak ang coverage nito, kundi pati na rin makiisa sa adhikaing umagapay sa pagbibigay ng magandang kinabukasan sa mga batang Pilipino.  

“Together, we will be able to reach out to more Filipino families through our content and our multiple platforms. In this unprecedented time, access to high-quality education is a big challenge to all families, given that face-to-face learning has to be put on hold. Our goal through this partnership is to be able to supplement and make these learning sessions more accessible for every Filipino child,” pahayag ni Ang.    

Aniya, sa pamamagitan ng theAsianparent Philippines app, makapanonood ang mga bata ng mga nakaaaliw na educational videos nang ad-free.  

Para mapanood ang mga video lesson ng Knowledge Channel sa theAsianparent Philippines, i-download lamang ang official app nito sa Apple App Store o sa Google Play Store, o magtungo rin sa website nitong ph.theasianparent.com  

Bisitahin din ang knowledgechannel.org para sa karagdagang educational materials at mga updates patungkol sa Knowledge Channel.  

 

About Knowledge Channel Foundation Inc.

Knowledge Channel Foundation, Inc (KCFI) is a non-government, not-for-profit organization that works to help uplift the life of the Filipino through media and technology. Specifically, it develops and distributes curriculum-based multimedia learning resources (such as videos, games, session guides, etc.) for preschool, K-to-12, and the Alternative Learning System, online, on-demand, and on-air via the Knowledge Channel shown in the various platforms all over the Philippines. It also implements professional development programs for teachers and education leaders.

Since 1999, KCFI has been transforming classroom experiences into unique and engaging learning journeys.